Founded back in 2017 by husband-and-wife duo, Duncan and Samantha McGregor, Planet Doughnut first began in their family garage. As of April 2022, Planet Doughnut has opened six Planet Doughnut stores across the UK, with more in their expansion plans. The brand has also extended to a dedicated desserts store, Planet Dessert and in addition to sweet treats, sells a range of merchandise and in-store experiences to customers.
To support their expansion plans, Planet Doughnut came to us with the requirement for a brand-new website and on-going marketing support, including photography and social media. From our initial Discovery Session, we identified the need for a completely bespoke website that was not just a brochure site to promote the range of products available, but also had an e-commerce element that allows customers to purchase and have doughnuts delivered straight to their door, streamlining the order process internally for the Planet Doughnut team.