Web Ecommerce + Spark
What is Spark?

Spark is our gift to you. Because we believe that creative is essential for digital performance and business growth, we include flexible access to our creative, UX and web teams with all our ongoing marketing services.


Shrewsbury Prison is an immersive dark tourism attraction offering prison tours, escape rooms and corporate bookings. However, customers were going through the entire online booking process before realising their preferred slot to visit wasn’t available.


Shrewsbury Prison therefore wanted to create an industry-leading ticket booking experience with visibility of real-time availability. Shrewsbury Prison wanted to put as many customers as possible behind bars by increasing bookings for its prison tours, educational trips and corporate away days.

Shewsbury Prison Media Reech aspect ratio


Reech revolutionised Shrewsbury Prison’s online booking experience. Having designed and developed a new website, the team implemented a bespoke integration with a third-party booking platform to allow customers to view next available slots for the prison tours in real-time.

With an improved user experience, using pop-ups rather than redirects to keep the customers on Shrewsbury Prison’s site, two stages were cut from the booking process to not only improve the customer journey but increase conversions.

View live website
Shewsbury Prison Website Reech aspect ratio
Shewsbury Prison Booking System Reech aspect ratio


163 % increase in online bookings
20 % increase in website traffic