Repositioning of a luxury local housing developer
For 70 years, Fletcher Homes has been building luxury new build homes across Shropshire, and the surrounding areas. Since their beginnings they have become a well-known, developer, providing modern and stylish homes and apartments.
As their strategic marketing partner, we have helped to evolve the Fletcher Homes brand, making this more in-line with the quality of their homes. We have developed a suite of development brands to make Fletcher Homes recognisable throughout all their locations, establishing brand values, USPs and a tone of voice which has been applied throughout all marketing materials, including sales brochures, website content and their social media channels.