Boost your engagement with video.
Promotional videos are a great addition to your marketing toolbox. In today’s digital world, users engage with (and prefer!) the speed and convenience of commercial videography to learn more about brands and services. What’s more, it adds personality and a face to your brand (if you fancy being front and centre!) and can increase your website’s visibility.
Video is so versatile, so it really does give you more bang for your buck. If you’re struggling to make waves with your existing marketing strategy, have a complex business that is difficult to promote through static imagery and text or your company personality is a massive USP; the use of promotional video can really skyrocket your engagement – and sales.
Commercial videography comes in a wide range of formats and uses. With social media growing like never before and video at the top of the food chain in terms of preferred media, it can be easily confused that video is just for social media. But video is for so much more.
Websites with video content can see an increase in search engine rankings as video is highly favoured by the bots. So, if you combine optimised web content alongside kick-ass video content, you’re winning in the rankings playing field. Video is also a great way to raise awareness of our business as a whole through corporate videos. Showcase your values, USPs, key members of your team and your business behind the scenes to show what makes you different to your competitors and highlight what it’s like when working with you – or even for you. Video can be a fantastic way to increase recruitment and interest in prospective team members.