Let’s bring your brand to life.
Brand naming is crucial to establishing your company. A name that’s hard to say (or spell!) can cause miscommunication. Being too close to another brand name – you risk losing brand recall or even business. And then there’s your colour palette to consider…
Brand naming & design.
Naming your business, product, or service can be one of the most difficult tasks in the branding process. It plays a crucial part in differentiating you from the market. It’s important your brand naming sets you apart from competitors while still keeping a tight hold of your market appeal. Using key information gathered from your discovery session, we establish the core elements of your company. Our content and creative teams work together to develop a list of brand name options that have your additional messaging (such as a strapline) in mind; all designed to make you memorable.
We may revamp an existing logo or you might come to us for a complete makeover. No matter what stage you’re at, our approach remains the same. We’ll complete the research, looking at the other players in your industry and will get to know your organisation and what you do (and don’t) like about your current logo. We’ll design a range of dynamic, kick-ass logo ideas that you’d be proud to own. Your biggest problem will be choosing just one!
Show your true colours.
Whether you’d like to go big, bold, and vibrant or prefer the safety and stability of more neutral tones, we’ll explore a range of different colour combinations and will tweak things along the way until we’ve finalised a colour palette that reflects your personality perfectly.
Type it like it’s hot.
From your website to your brochures, your choice of typography has a profound effect on the way your customers perceive your marketing. Fonts, typefaces, alignment, whitespace, and colours are all typographical design elements that we understand, as a brand agency, need to be carefully considered.