Services

Web Ecommerce + Spark
What is Spark?

Playtime is on us! All our ongoing marketing services include bonus Spark days that can be used with any team across the agency to create, learn and boost the performance of your marketing. This allows us to test new ways to find what works best for your business.

Overview:

Shrewsbury Prison is an immersive dark tourism attraction offering prison tours, escape rooms and corporate bookings. However, customers were going through the entire online booking process before realising their preferred slot to visit wasn’t available.

Challenge:

Shrewsbury Prison therefore wanted to create an industry-leading ticket booking experience with visibility of real-time availability. Shrewsbury Prison wanted to put as many customers as possible behind bars by increasing bookings for its prison tours, educational trips and corporate away days.

Shewsbury Prison Media Reech aspect ratio

Solution:

Reech revolutionised Shrewsbury Prison’s online booking experience. Having designed and developed a new website, the team implemented a bespoke integration with a third-party booking platform to allow customers to view next available slots for the prison tours in real-time.

With an improved user experience, using pop-ups rather than redirects to keep the customers on Shrewsbury Prison’s site, two stages were cut from the booking process to not only improve the customer journey but increase conversions.

View live website
Shewsbury Prison Website Reech aspect ratio
Shewsbury Prison Booking System Reech aspect ratio

Results:

163 % increase in online bookings
20 % increase in website traffic