When it comes to your brand, consistency is key.
Once your shiny new brand identity has been created, it’s important to ensure consistent application across all communication – that’s where your brand guidelines come in. Brand guidelines are more important than you might think – these are a comprehensive rule book for your brand and explain how you want to present your organisation to the world.
What’s included in brand guidelines?
As a branding agency, we know the little nuances that need to be considered – and adhered to – when it comes to ensuring brand consistency. That’s why with branding projects, we develop brand guidelines for clients. So, whether you’re looking to have some new material developed or creating content, you have a clear direction on how this should be presented.
Brand guidelines aren’t just for design purposes though, they are a bible of all your brand messaging too. Let’s take a look at what is typically included within our Brand Guidelines…
Here we’ll present your primary logo, including the brand mark and reasoning/symbolism of your design. Alongside your logo we’ll also show the sizing, clear space needed and how to use this alongside photography. Whether used for digital or print, you can ensure your logo is displayed as intended (and know when it looks wrong!). If you have any secondary or sub brand logos, we’ll also include these.
Colour palette & typography.
We’ll show your full brand palette, with CMYK, RGB and HEX codes to ensure your brand colouring is always on point. We’ll also include colour use guidelines as to how the colours should be used together. Typography plays a key part in your branding – and needs to be used correctly! We’ll show all fonts within your brand suite and display how to use this for web and print.
If your brand requires it, our creative team will design iconography, illustrations, or infographics to help describe aspects of your business and add an element of interactivity. Within your brand guidelines, these design elements will be listed, highlighting their purpose, meaning and how they should be used together or separately.
If we’ve completed new brand messaging, we’ll include your confirmed Mission Statement, Company Values, USPs and straplines. This ensures consistent messaging across all future copy, acting as a reminder (and a great way to reflect in the future) and also creates a great document to share with current and future team members.