Welcoming James Guérin to Reech!

At Reech, we’re constantly looking for ways to strengthen our strategic core, whether that’s bringing on new talent or supporting our existing team. Today, we’re delighted to announce that James Guérin has joined Reech as Non-Executive Director!

James steps into our leadership team alongside Founder & Managing Director Rob Hughes, our Board, and fellow Non-Executive Director Michael Bush.

Big Agency Experience, Local Alignment

So, why James? Simply put, he knows the agency world inside out.

James comes with years of big-agency experience under his belt, alongside a proven track record of scaling creative and digital agencies across London and the North West. Before joining us, he held senior commercial leadership roles at agencies like Katté & Co, Clicky, and Embryo. From shaping commercial strategy and building long-term client relationships to refining agency positioning, he knows the industry inside out.

Having someone with that depth of experience in our corner is invaluable.

He understands the unique challenges and opportunities that come with scaling a fast-moving agency, and he knows exactly what it takes to build sustainable, long-term success.

Supporting Our Next Chapter?

James is jumping straight into the deep end with us.

In his role as Non-Executive Director, he’ll be working hand-in-hand with our Executive Directors and Senior Leadership Team. From tapping into his industry network to offering hands-on guidance across client strategy, he’ll bring fresh eyes, constructive challenge, and commercial insight as we shape our long-term roadmap.

A Word From Rob and James

Speaking about the news, our Founder and Managing Director, Rob Hughes, said:

“We’re really pleased to officially welcome James to the team. Having seen him around the office over the past few months, it’s clear his commercial insight and agency experience will bring huge value as we map out the next stage of our growth. Working alongside our existing Board, James will provide that extra layer of strategic challenge and perspective to help us deliver on our long-term goals.”

James added:

“Reech is an ambitious agency with a strong creative culture, a talented team, and a clear vision for the future. Having spent time getting to know the team and seeing how the business operates, it’s an exciting time to come on board. I’m looking forward to working closely with Rob and the leadership team to help guide the agency through its next phase of commercial growth.”

Looking to the Future

We’re really looking forward to working with James and seeing where this next chapter takes us. With his background and our team’s energy, there’s plenty of exciting stuff on the horizon.

Next time you’re visiting the office, make sure to say hello if you see James around!

Interested in seeing what we could do for your brand? Take a look around our website or get in touch with our team today to start the conversation.