Reech x Premier Modular Shortlisted at the B2B Marketing Awards 2026

Proof that world-class B2B marketing doesn’t require a city-centre postcode: we’ve officially made the shortlist for the B2B Marketing Awards 2026.

The B2B Marketing Awards represent the benchmark for excellence across the UK and international marketing landscape. Standing out on a shortlist of this calibre reinforces what we’ve always believed: our Shrewsbury-born agency delivers strategy, creativity, and impact that competes with the very best in the business.

It’s our work with Premier Modular that has made the final cut for the Most Commercially Successful Campaign. It’s a massive moment for us, especially when you look at the incredible roster of campaigns alongside us in this category, including work by HUT 3, Lesniak Swann, OneAdvanced, Sharper B2B Marketing, and tmp.

While being shortlisted is a fantastic milestone, the real story lies in what made this campaign such a commercial powerhouse.

The Challenge: Laying Foundations for Growth

Premier Modular is a major player in modular construction, providing transformative building solutions across healthcare, education, and commercial sectors. With ambitious global growth plans, they needed a digital footprint that matched their actual market stature.

When Premier Modular approached us, their website had a few core hurdles:

• Fragmented structure: There was no unified digital strategy to support their expansion across different international territories.
• Outdated user experience: The site lacked modern UX principles, making it hard for prospects to navigate complex buyer journeys.
• Misaligned positioning: The existing content simply didn’t reflect their true authority or the high-value projects they delivered.

Rather than applying a quick surface-level patch, we took a complete root-and-branch approach to rebuild their digital foundations from the ground up.

The Strategy: Smart Segmentation and Dynamic Performance

We started by mapping out three distinct user journeys based on how people actually buy: permanent structures, temporary rentals, and procurement frameworks.

From there, we created a single, multi-site web platform managed centrally from the UK. This guaranteed total brand consistency worldwide, while allowing local teams to adapt messaging for their specific international regions.

Once the new site went live, we backed it up with a hyper-targeted performance marketing strategy:

• Focused PPC: Targeted high-intent, lower-funnel search terms to reach decision-makers ready to buy.
• Refined Paid Social: Used sector-level retargeting to keep Premier Modular top-of-mind with key accounts.
• SEO Content Roadmap: Built long-term authority around high-value search terms for Premier Modular’s competitive edge.

On top of all that, we ensured the technical setup aligned with Premier Modular’s core values. The new platform is hosted on data centres running on 100% renewable energy, directly supporting PM’s roadmap to Net Zero while improving site speed and performance.

The Impact: Numbers That Speak for Themselves

From day one, the main goal was delivering real commercial impact. Safe to say, the results speak for themselves:

• 5,928% ROI generated on total campaign spend.
• 420% increase in revenue directly attributed to marketing activity.
• 189% increase in average order value.
• 400% increase in total enquiries with a 51% boost in conversions.
• 2,000% increase in web traffic after launching the targeted search campaigns.

Beyond the numbers, the biggest success has been a shift in company culture. The campaign proved the true value of marketing to senior leaders, unlocking a doubled marketing budget and expanding Premier Modular’s internal team.

Wish Us Luck!

Wish us luck for the final awards ceremony!

In the meantime, if you’re ready to see what data-led performance marketing could do for your bottom line, let’s grab a coffee and talk about your next campaign.