Reach your ideal client profile and deliver tangible business results with paid search and shopping campaigns. To scale performance and see maximum return, our paid specialists will work with you to build, launch and test across Google Ads and Microsoft Advertising.
Latest paid search results:
Reframing perceptions and raising awareness for Shrewsbury Colleges Group to drive student engagement and enrolment.
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Reech took the time to understand the challenge we were facing, identified what success would be for us and delivered on achieving that.
Mike Needham | Director of Communications, Admissions and Marketing
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Paid Search FAQs
Our Paid Search FAQs explain how targeted campaigns are built around your ideal client profile to deliver real, measurable results.
They cover how we plan, manage, and optimise ppc marketing campaigns to reach the right audience at the right time, driving qualified traffic, generating demand, and supporting commercial growth.
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Paid search advertising, or PPC, is a digital marketing strategy where businesses pay search engines to display ads at the top of search results for specific, targeted keywords.
It’s highly effective for driving immediate traffic and increasing visibility for highly searched topics.
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Paid search is essential in marketing for driving website traffic and visibility, as it places the brand directly in front of the audience. It offers instantaneous visibility, high-converting lead generation, and precise, measurable data, ensuring businesses have a better chance of appearing at the top of search results.
Unlike organic social media that relies on platform algorithms and audience behaviour, paid search is a direct way to the audience’s screen.
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In summary, SEO is a set of practices we follow to organically improve your visibility on search engine result pages. PPC marketing is a form of paid advertising where sites pay each time their paid search, social or display ad is clicked.
Both aim to improve visibility and website traffic, and can be used together or separately to optimise content or websites.
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One of the biggest advantages of working with a paid search agency is speed. Unlike SEO, which takes time to build, PPC ads can go live and start generating traffic almost immediately. Within the first few weeks, our team will have enough data to begin optimisation, ensuring your paid search strategy becomes more efficient every single day.
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When you’re running a business, every pound in your marketing budget needs to pull its weight. While it’s tempting to handle your own Google Ads, professional PPC management is about protecting your investment.
Our team identifies the high-performing keywords and audience segments that your competitors are likely overlooking and filters out the noise, so that your ads are only appearing when a high-value buyer is actually looking for you.
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