Data focused marketing.
No one knows your customers like you do – but it’s always good to have a second opinion! When it comes to launching a dedicated marketing campaign, it’s important to make sure it’s targeted to your current customers, but what about those you don’t know yet? As part of all campaign development, we take the time to deep dive into crucial audience research to improve your campaign delivery.
Research is everything.
The first step is to identify exactly what your objectives are for your campaign. Are you launching a new product or service? Are you looking to increase brand awareness within your sector? Whatever your objectives, we use this information to identify the most crucial element of your campaign – your target audience.
We’ll take what we know about you, your business and your delivery method (website, social media, etc.) to complete audience research. We’ll take a look at how they like to be communicated with, the search terms they use when searching the web, their age and their area of residence. Next, it’s about what they like – do they follow similar pages on social media to your business? And what about other, related terms that link to your product or service offering?