Shrewsbury and Telford Hospital
Developing an internal brand for NHS
The Shrewsbury and Telford Hospital NHS Trust (SaTH) is the main provider of acute hospital services for Shropshire, Telford & Wrekin, and Mid Wales. The main service locations of the Trust include the Princess Royal Hospital in Telford and the Royal Shrewsbury Hospital in Shrewsbury.
Commissioned to assist in a comprehensive branding project, we designed a new corporate identity and a range of marketing materials that would be used both internally and externally.