Lockdown meant that the housing developer couldn’t welcome potential buyers to its developments or show its homes in person. The challenge – to provide house hunters with the full visual and emotional experience of viewing their dream home without being there in person. Fletcher Homes had to sell its homes behind closed doors.
Fletcher Homes launched the “Your Perfect Stay at Home Homes” campaign to promote virtual home viewings. The Reech team safely shot video tours and captured photography of the homes, allowing buyers to virtually view their favourite properties without leaving the house.
We created a series of promotional videos and posts for the brands’ social media channels, with the team fully managing paid and organic campaigns on Facebook and Instagram. We designed visuals and messaging that resonated with the pain points felt by many homeowners during lockdown, like a lack of outdoor space or the desire for more rooms, combined with the ‘Stay Safe. Stay Home’ guidance.
With the aim of increasing video views, enquiries and home reservations via the housing developers website, “Your Perfect Stay at Home Homes” showed that staying at home didn’t have to mean staying at the same home.