Why should your website use WordPress?
In the 15 years of developing winning websites for clients of all shapes and sizes, CMS platform WordPress has been website building weapon of choice – for plenty of reasons. WordPress offers unparalleled versatility, enabling businesses to tailor their online presence, establish e-commerce platforms, and foster growth. New clients will sometimes hesitate to adopt WordPress for their projects, questioning its necessity and advantages over existing solutions and whether it’s worth transitioning from other platforms. If you’re grappling with similar questions, you’ve come to the right place.
This article will spotlight the reasons for choosing WordPress, drawing from our extensive experience utilising the platform for growth. We’ll explore key benefits that make WordPress a standout choice for diverse web projects.
The WordPress Advantage
WordPress powers over 40% of all websites on the internet, that’s roughly 440 million – a humongous percentage, considering Shopify comes in second at just over 4.5%. Its user-friendly interface, coupled with robust functionality, makes it a go-to choice for businesses looking to establish a strong online presence.
One of WordPress’s greatest strengths is its versatility. Whether you’re a small local business or a multinational corporation, WordPress can be tailored to meet your specific needs. With tens of thousands of themes and plugins available, you can create a website that’s as unique as your brand, either from scratch or from a springboard of a template.
SEO’s Best Friend
Being found organically online is crucial for any business. As Google is constantly scrutinising the authority and validity of your site, it needs to be built upon strong foundations. WordPress is built with SEO in mind, offering features that help your site rank higher in search engine results. From customisable permalinks to easy integration with SEO plugins like Yoast, WordPress readily provides you with the tools to sustainably boost your visibility online.
Cost-Effective Solution
As for how it affects your bottom line, WordPress offers an affordable way to create a professional website. With free and low-cost themes and plugins, you can build a feature-rich site without breaking the bank. But that’s not to say the site will feel cheaper or will not be able to keep pace with your business as you scale. WordPress’s scalable architecture means your site can evolve with your business, handling increased traffic and additional features with ease.
Key Elements for Business Success
Content Management
WordPress’s intuitive content management system allows you to easily update your site, add blog posts, and manage products – all without needing to know complex coding.
E-Commerce Integration
For businesses looking to sell online, WordPress integrates seamlessly with e-commerce plugins like WooCommerce, turning your site into a powerful online store.
Mobile Responsiveness
In a world where mobile browsing is king, WordPress themes are designed to be responsive and scale to mobile size, ensuring your site looks great on any device.
Security Features
WordPress takes security seriously, offering regular updates and a range of security plugins to keep your site safe from cyber threats – cyber safety is paramount.
The WordPress Ecosystem
It offers a wealth of perks that make it an exceptional choice for website development. Its vast community of developers and users provides unparalleled support, ensuring you’re never alone in your journey.
The platform’s continuous evolution is another significant advantage, with regular updates introducing new features and enhancing security, keeping your site current and protected. Perhaps most importantly, WordPress allows for limitless customisation. From custom post types to advanced user roles, developers have the freedom to create truly unique websites tailored to specific needs.
A Stronger Online Presence
You only have one chance to make a first impression, especially in the crowded sea of online brands. Your website is often the first point of contact between your business and potential customers. WordPress offers a powerful, flexible, and user-friendly platform that can help you make that first impression count. By choosing WordPress, you’re investing in a platform that can grow with your business, adapt to your changing needs, and help you stay competitive in the online marketplace.
We’re fortunate enough to have a whole team of WordPress wizards in-house who love nothing more than creating growth-defining websites for clients. If you’re looking to elevate your online presence with a WordPress website that will skyrocket your business, get in touch with us today.
