What is PR and How Will it Benefit My Business?

Committed to exceeding the ever-evolving expectations of our clients and staying ahead of the curve, we’re excited to be significantly expanding our PR offering – adding yet another powerful tool to your marketing arsenal. But what is PR? How does it fit within your existing strategy? And how will it benefit your business?

Let’s explore some modern PR touchpoints and see how they can be applied to elevate your business…

What is PR?

Public Relations (PR) is about managing how your business is perceived – by stakeholders, customers, competitors, and prospects.

By crafting compelling narratives and delivering tailored messages to the people that matter the most to your organisation, you can shape positive impressions and strengthen key relationships.

The result? Increased credibility, authority and visibility that further positions your brand as an industry leader. Ultimately meaning your business becomes the go-to choice when customers need your particular product or service. Nice one.

Traditional vs Digital

Like the rest of the marketing world, PR doesn’t stand still. But its rich history and heritage remain integral to its future.

Tried-and-tested traditional PR methods, such as newspaper and magazine articles, and TV and radio appearances, have been used for generations to amplify awareness, raise profiles and promote expertise for decades. And they continue to play a crucial role.

But simultaneously, the digital revolution is continuing to dictate the industry. Through innovative opportunities – from online forums and podcasts to webinars and blogs (to name just a few) – brands can adopt cutting-edge and creative tactics to remain front and centre.

And then there’s everything in between:

• Experiential and Guerrilla PR | Designed to excite and surprise, these include attention-grabbing flashmobs, bold billboards, or controversial campaigns.

• Credibility Boosters | Achieving recognition through industry awards, stellar reviews and case studies, or speaking line-ups help demonstrate your expertise and excellence.

• Crisis Communications | As the name suggests, this technique helps you to navigate communicating in a crisis (while this can vary in intensity, we hope you won’t need this one often!)

• Relationships | Relationships are fundamental in PR – not only with customers and prospects, but also with the media, influencers and the wider community. So much so, collaborating with professional partners in an advocacy-driven manner can be another effective way to gain trust and generate referrals from companies aligned with your values.

• Internal Channels | Effective and regular internal communication is integral to fostering collaboration, maintaining a positive culture, and helping you to recruit and retain the very best team.

Holistic Harmony

The best results come from a carefully considered combination of tactics – a ‘pick‘n’mix’ style, if you will.

Research shows that 88% of PR pros agree that strategic planning is the key to success, so it’s essential that your PR efforts are integrated into your wider marketing blueprint to maximise impact. We can work together to review your core commercial objectives, making sure you’re always delivering the right message to the right audience, at the right time, and via the right channels.

And it doesn’t stop there. PR isn’t just about issuing a single piece of content and calling it a day. It’s a dynamic and multifaceted process.

Repurposing your PR material across various platforms – whether that’s a social media series, website SEO, or video and animation content creation – allows for a consistent and cohesive brand experience at every touchpoint. It offers greater efficiency and ROI, as well as an opportunity to cater to differing personal information preferences, allowing it to be accessible to all.

If you’re eager to ramp up your PR plan but need support in establishing the best strategy for your current objectives, then get in touch and let’s have a chat.