What is a Full-Service Marketing Agency?

Marketing agencies work to promote their clients’ brands, getting them in front of their target audience(s) to raise awareness, generate leads, and boost sales. Working with an agency not only saves time and valuable in-house resource which can be redirected elsewhere but also incorporates fresh perspectives and seasoned professionals into your team.

Utilising tried-and-tested techniques alongside innovative ideas can take your marketing strategy to the next level. But there are few agencies that can cover all bases and offer a truly holistic service for their clients.

You’re likely asking yourself: what makes a marketing agency ‘full-service’, how does it differ from other agencies, and how can it accelerate my business? Let’s see what’s what.

Full-Service Agency

A full-service agency boasts a comprehensive range of services, driven by a team of specialists in all aspects of modern marketing – from branding and social media management, to website development and traditional advertising such as billboards and print.

Other agencies often have a narrower focus, specialising in a specific skillset or sector. While this means they’re specialised in their field, it’s likely to limit their ability to meet your needs – especially as your business (and the industry) grows and evolves.

So, when considering a marketing agency, it’s important to research their areas of expertise to understand if and how they can support your objectives and grow with you.

Understanding Your ‘Why’

All too often, business owners (and their teams) struggle to succinctly summarise their mission, making it difficult to determine their specific needs at first glance.

But that’s where we come in…

Getting to the heart of your business, a marketing agency can offer fresh perspectives and innovative insights to elevate your brand and align your objectives with your overall strategy. Many do this through an introductory meeting – at Reech, we call this a Discovery Session. During this deep dive session, we explore what drives what you do, your current challenges, existing processes, potential opportunities, and how to leverage them effectively.

Why Work with a Full-Service Agency?

Once your needs are clearly defined and a strategy established, your chosen agency becomes fully immersed in your business, wholly understanding your brand, your purpose, and your goals. This allows you to benefit from:

A Wealth of Knowledge

With an entire agency acting as an extension of your team, you gain access to overarching advice and guidance across various divisions and departments. Having everything housed under one roof ensures that your messaging remains aligned, consistent and cohesive at all touchpoints.

Flexibility

Understanding that the corporate sphere is constantly progressing, a full-service agency can adapt to your changing needs. Whether scaling up, evolving or pivoting to meet new challenges, external support offers the flexibility to adjust as required, allowing you to stay ahead of the curve.

Cost-Effectiveness

While hiring in-house may seem favourable – having one dedicated individual to live and breathe your brand – it can be both costly and time-consuming. And it’s unlikely that you’ll find a single candidate that possesses all desired marketing skills, such as content creation, web development, and design capabilities.

By partnering with a full-service agency like Reech, you’ll gain access to an entire team of specialists that you can call upon, in:

• Photography
• Videography
• Strategy
• Social Media
• SEO
• Google Ads
• Content Creation
• PR
• Design
• Advertising
• Website Development
• Illustration

…and more!

No matter the size or sector of your business, a full-service agency offers a suite of services designed to help you exceed your commercial objectives. If you’re seeking comprehensive marketing support, look no further – explore our range of services or get in touch to discuss how we can collaborate to provide full-service success.