Exciting News – We’re Now an Official Sky AdSmart Partner!
We’ve got some exciting news to share – Reech is now an official Sky AdSmart partner! This new partnership opens up a world of possibilities for us and our clients, and we can’t wait to dive in and start creating even more impactful and targeted campaigns on the big screen!
What Does This Mean?
So, what exactly does it mean to be a Sky AdSmart partner? Simply put, AdSmart combines the best of both TV advertising and digital marketing. It blends the high-trust and immersive nature of TV campaigns with the super-targeted approach of digital marketing. Imagine the power of digital marketing precision, but on the big screen in your living room!
Why This Is a Game-Changer
For our clients, this partnership means more specific targeting options, visibility on a high-trust channel, and a much more affordable TV advertising platform for SMEs and big brands alike. For us, this means our creative studio can work on bigger and more creative campaigns, leaning into story-telling and emotive videos. Our Creative Director, Dena Evans, said, “We’re really excited to start working on some new brand-building TV campaigns with our clients. The creative team are exploring new video production approaches and techniques, which we can’t wait to see on the big screen”.
How It Works
AdSmart works by combining Sky’s customer data with third-party data resources, such as age, location, household information, lifestyle preferences, and even recent purchases. From this data, we can profile your ideal target audience and make sure that your advert reaches them.
Our Recent Success Story
To give you an idea of the potential, let’s take a look at our recent collaboration with Shrewsbury Colleges Group. We just launched their first-ever TV advert to promote their Higher Technical Qualifications, and thanks to AdSmart, we were able to target the ad to households most likely to be interested in further education opportunities.
What’s Next?
Becoming an official Sky AdSmart partner is just the start. We’re getting ready to create targeted TV campaigns that drive real results for our clients. If you’re interested in exploring how AdSmart can work for your brand, get in touch today.
