Glossary

Explore commonly used web design and web development terms.

A/B Testing
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API (Application Programming Interface)
A set of rules and protocols for building and interacting with software applications.
Back-End Development
The server-side development focusing on databases, scripting, and website architecture.
Bounce Rate
The percentage of visitors who navigate away from a site after viewing only one page.
Browser Cache
Temporary storage on a user’s computer that stores website data for faster load times on subsequent visits.
CMS (Content Management System)
A software application that allows users to create, edit, and manage website content without needing specialized technical knowledge.
CSS (Cascading Style Sheets)
A style sheet language used for describing the look and formatting of a document written in HTML.
CTA (Call to Action)
A prompt on a website that encourages users to take a specific action, like "Sign Up" or "Buy Now".
Domain Name:
The address where Internet users can access your website, like www.example.com.
E-commerce
The buying and selling of goods or services using the internet.
Front-End Development
The practice of producing HTML, CSS, and JavaScript for a website or web application so that a user can see and interact with them directly.
FTP (File Transfer Protocol)
A standard network protocol used to transfer files from one host to another over a TCP-based network, such as the Internet.
Hosting
The service that allows your website to be accessible on the Internet.
HTML (HyperText Markup Language)
The standard markup language for creating web pages and web applications.
JavaScript
A programming language commonly used to create interactive effects within web browsers.
Keyword
A significant word or phrase, used in digital marketing to attract relevant audience traffic from search engines.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign.
Meta Tags
Snippets of text that describe a page's content; meta tags don’t appear on the page itself but only in the page's source code.
PPC (Pay-Per-Click)
An internet advertising model used to drive traffic to websites, where an advertiser pays a publisher when the ad is clicked.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
SSL Certificate
A digital certificate that provides authentication for a website and enables an encrypted connection.
UI (User Interface)
The space where interactions between humans and machines occur, focusing on the look and feel of the website.
UX (User Experience)
How a user interacts with and experiences a product, system, or service, focusing on usability and ease of use.
Wireframe
A visual guide that represents the skeletal framework of a website, used in the planning stages of web design.
WordPress
An open-source content management system (CMS) used to create websites and blogs.
XML (eXtensible Markup Language)
A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.