Telling Your Story Through Visual Production
Visual content is more popular than ever – in fact, it’s reported that the average individual watches 19 hours of online video per week. A figure that’s rapidly rising! Unsurprising in the current age of TikTok, Instagram Reels, and YouTube…
Plus, Forbes recently reported that a quarter of people are using social media as a search engine – with a significant preference for video-based platforms and content.
So, ask yourself: can you afford to exclude video content from your marketing strategy?
But before you pick up the camera, our creative team share behind-the-scenes insights to aid you in effectively telling your story through visual production:
Benefits of Visual Production
Boasting a broad range of benefits, video is an exciting and effective tactic used to showcase your journey and share your story. Utilising a series of techniques – from visuals and voiceover, through to sound and animation – can portray your personality, boost connections with customers, and make your brand even more memorable. And, in turn, this evokes emotion, reinforces trust, and drives long-term loyalty.
Due to its versatility – e.g., able to be edited down, posted across various platforms, and organically reshared infinitely – video is a cost-effective, high value and impactful solution, aiding your brand visibility. Aligning these visuals with your wider messaging creates consistency, aids authenticity and enriches the overall customer experience.
And results, such as views, shares, likes, comments, watch time, click-through and conversion rates, can be easily measured, arming you with real-life data to refine your strategy ongoing.
What Does Professional Production *Actually* Entail?
Introducing video into your marketing strategy is a no-brainer. But while a two-minute clip seems short and sweet, extensive preparation is crucial to maximise its potential success.
So, how exactly do we tell your story through visual production and what touchpoints do our media team hit to ensure you’re exploding visually onto the right screens?
- Discovery Session
A comprehensive deep dive into your story, sparking ideas about how to showcase it while also striving towards your overall commercial goals.
- Conceptualisation
With this information, a story structure is tailored – ensuring all company touchpoints are accounted for – before being shared with you for sign-off.
- Pre-Production
Here, the real nitty-gritty details of the production are established. In-depth documents are created, including: video treatment, storyboard, shot list and production schedule. Together, these inform the tone, colours, camera movements, actors, timings, equipment, and locations required.
- Shooting
Lights, camera, action. The vision comes to life… While intensive, shooting days are our favourite part – and often are for our clients too! Thanks to the extensive preparation, everything runs smoothly, allowing us to capture a catalogue of content.
- Post-Production
The edit begins. Shots are stitched together creatively, and colour, tone, sound and atmosphere all carefully chosen to complement the visuals. Despite all previous planning and brainstorming, there’s always a non-scripted golden nugget (or two!) that we capture, which we can weave into the final film.
- Roll Out
And last – but by no means least – it’s signed off. Time to launch! We let it loose into ‘the real world’, and watch the magic happen. And to completely optimise output, we support with a comprehensive roll-out strategy, bespoke to the specific needs of the campaign – such as social media and emailers, or premieres and newsletters.
Want to bring your brand to life through the power of visual storytelling? Our Creative Specialists can guide you through the professional production process – drop us a message and let’s have a chat.
