Utilise audience research and cultural intelligence to acquire customers with paid social. To target your client profile and scale results, our paid specialists will work with you to plan, create and optimise campaigns across your core social platforms.
Results driven by paid social media:
Reframing perceptions and raising awareness for Shrewsbury Colleges Group to drive student engagement and enrolment.
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The Reech team have helped us to optimise our entire digital user journey: driving targeted traffic to our website with creative social campaigns and increasing our website conversion rate through a new website design.
Martin Moore | Sales Manager
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Paid Social Media FAQs
Our Paid Social Media FAQs explain how we harness insight and data to boost conversions across core social platforms.
They cover how campaigns are planned, targeted, and optimised to reach the right audiences, deliver relevant messaging, and drive meaningful action that supports your wider marketing goals.
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Paid social media marketing is paying for content to be displayed to a targeted audience on social platforms, such as Facebook, Instagram or LinkedIn. This strategy targets specific demographics, behaviours and interests, so that your brand and content are displayed to the right audience at the right time.
Measurable KPIs such as engagement rates are important, but tracking the conversion from visibility to leads or sales provides key information in improving content or strategies.
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Organic social media can only take your social strategy so far. Paid social marketing is essential for driving immediate, targeted, measurable business in a “pay-to-play” landscape.
By bypassing limited organic reach, paid campaigns instantly boost brand visibility, enabling precise audience targeting based on behaviours and demographics, which significantly increases conversion rates and accelerates the sales cycle.
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Transparent, easily understandable reports connect your paid social media spend to your business KPIs. We can show you exactly how many leads or sales were generated from these paid social media strategies, to dissect what works and what doesn’t.
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Paid social media is not just about the numbers, it must stay fresh and competitive, aligning with your existing brand strategies, with bespoke content and high-end assets.
As a Shropshire based full-service digital marketing agency, we can create, optimise, track and improve your paid social media strategies and campaigns, in line with big-city paid marketing agencies.
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While organic social focuses on building a community and maintaining a presence over time, paid social delivers immediate, measurable results by putting your brand directly in front of the right audience.
Our digital marketing team leverages paid strategies to maximise reach, drive engagement, and generate tangible business outcomes.
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Services we recommend alongside paid social media…
Organic Social Media
Driving brand growth with social media management.
Branding
Transforming your brand strategy to drive performance.
SEO
Driving more traffic to your website with increased visibility.
Strategy
Strategic thinking based on audience, category and culture.
Web & Digital Solutions
Build fast, amazing-looking sites that help your business grow.