All businesses have a strategy for success in terms of how they run their business, how they want to grow and evolve – but not all have a marketing strategy. Having a strategy and intelligence to back up your plans is crucial to success.
For some businesses, they might not have the time or resource to invest in developing a robust marketing strategy. For others, they might not know where to start. And in some cases, there may not have been the initial belief that a marketing strategy is necessary for their business (scary, right?!). One thing we know through our experience is it’s never too late to adopt a marketing strategy or take a deep-dive into your business to get to the nitty gritty.
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external & internal meeting hours annually… successfully launching (at least!) 3 new brands every month!
With more businesses than ever investing into marketing, it’s crucial that time is spent analysing your business persona, using this data to develop a marketing strategy. We ask our clients questions they may never have contemplated before to get a complete picture of their business and their goals. This service is especially beneficial for clients who have undergone a change in ownership or service offering who need to realign their branding.
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From competitor and SWOT analysis to market research and looking at your current brand messaging and positioning, we’ll develop a strategy that puts you on the right foot for success.
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Planet Doughnut came to us with the requirement for a brand-new website and on-going marketing support, including photography and social media. From our initial Discovery Session, we identified the need for a completely bespoke website that was not just a brochure site to promote the range of products available, but also had an e-commerce element that allows customers to purchase and have doughnuts delivered straight to their door.