Text Message Marketing

Slick advertising in the palm of your hand.

Many people (team Reech included!) have their whole life within their phone. It’s not just a way to communicate, but it’s a way to manage our finances, e-commerce, accounts and even plan our day-to-day lives. So, for businesses, it makes sense to utilise the power of the mobile phone for their marketing objectives.

There will be occasions that we might ignore an email we’ve received, but how many of us ignore a text message? We’ve all experienced that buzz when we receive a text, just to find out it’s from our local Dominos but while we might be sad it’s not a message from a loved one, the job has been done. We’re now thinking about pizza! And this is achieved just by the cost of a text.

SMS marketing provides a direct, immediate way to engage with your audience with content that can be tailored to their buying habits, seasonality and much more. Smartphones also now allow for urls to be included within the message, boosting your online traffic and conversion rate. And when combined with your ongoing digital marketing strategy – you’re golden! But SMS marketing is not all about sales, it can also be utilised to gain insight into your customers through surveys and polls to increase your marketing intelligence for future plans. And with text messages having a reported 97% read rate, it’s a no-brainer.