Services

Strategy + Paid Social + SEO + Spark
What is Spark?

Playtime is on us! All our ongoing marketing services include bonus Spark days that can be used with any team across the agency to create, learn and boost the performance of your marketing. This allows us to test new ways to find what works best for your business.

Overview:

Williams Leisure are a family-owned and run group of holiday parks based in the Midlands. They have 4 stunning parks with something for everyone – whether that’s secluded lodge retreats or family-friendly holidays. They offer overnight stays and holidays as well as lodges and holiday homes to buy, so people can own their own piece of tranquility.

Challenge:

Williams Leisure had a great local reputation, however, their brand and digital presence was outdated and inhibiting their commercial growth. They challenged Reech to create a new visual identity and user-friendly website that would drive conversions across their holiday and ownership offering. We were also challenged to plan and launch an ongoing marketing strategy to drive consistent traffic, leads and ultimately sales for the ownership side of their business.

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Solution:

Reech crafted a distinct visual identity for the overall group and individual parks, highlighting the unique character of each park. We designed and built five new SEO-optimised websites, aligned with user journeys, and showcasing the new brands consistently. To capture the essence of each park, we conducted on-location photography and video shoots. Once launched, we implemented a comprehensive digital marketing strategy, including SEO, email marketing, and organic and paid social media, to drive traffic and generate leads.

View live website
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Results:

47 % increased in bookings
13 % growth in social media audience
45 % increase in organic search traffic