700k
individuals reached across the UK
2.8m
total ad views
55%
increase in website visits
Services
Overview:
Visit Shropshire has been promoting Shropshire as a tourist destination for over a decade. It works with its members and local businesses to showcase the variety of events, things to do and places to visit across the county. However, research showed that 9 out of 10 visitors only come to Shropshire for the day.
Challenge
Visit Shropshire therefore wanted to create a new campaign to promote staycations, increasing the average spend per visit by encouraging overnight bookings. The campaign would also allow Visit Shropshire to increase awareness of the county as a whole, educating non-residents on what Shropshire has to offer.
Solution:
“With Reech's support, we’re not just attracting day-trippers to Shropshire, we’re driving overnight visits helping to grow the tourism economy of Shropshire.”
Mark Hooper | Project Lead
client
stories
