Overview

Strategy + Web + UX & CRO + Spark
What is Spark?

Playtime is on us! All our ongoing marketing services include bonus Spark days that can be used with any team across the agency to create, learn and boost the performance of your marketing. This allows us to test new ways to find what works best for your business.

Village Water is a UK-registered charity transforming lives across rural Zambia and Mozambique through safe water, sanitation, and hygiene education. Since 2004, they have improved health, access to education, and opportunity for over 2,000,000 people. Working with local partners, they build sustainable systems that enable families to move away from poverty so that children stay in school, farmers thrive, and entire communities gain the time and dignity that access to safe water provides.

Challenge:

Village Water’s existing website failed to reflect the scale and impact of their work. With outdated functionality and limited engagement capabilities, they were unable to properly showcase their programmes or encourage meaningful donor and volunteer interactions. They needed a digital presence that could authentically represent their impact and drive deeper audience connection.

Solution:

Reech delivered a complete website redesign and development project, complemented with SEO. We built a modern, mobile-first platform that prioritised storytelling and accessibility. Our design centred on impact, showcasing how safe water unlocks health, education, and livelihood opportunity. We also created intuitive navigation for diverse audiences: individual donors, corporate partners, Rotary clubs, fundraisers.

Content architecture was restructured to clearly connect donor actions to real outcomes, whilst integrated analytics and streamlined content management enabled Village Water to track engagement and refine their messaging. The platform now delivers consistent, responsive experiences across all devices.

View live site
VW Phone aspect ratio
VW Website
+ 20,000 Impressions in first 3 months
+ 75 % Increase in page 1 keyword rankings
+ 65 % Engagement from organic users