The Shire Collection Players Photography Reech

Services

Brand Web Social Media + Spark
What is Spark?

Playtime is on us! All our ongoing marketing services include bonus Spark days that can be used with any team across the agency to create, learn and boost the performance of your marketing. This allows us to test new ways to find what works best for your business.

Overview:

The Shire Collection is a group of experiential hospitality venues operating across the Midlands. For its next venture, it wanted to address a gap in the market and bring an activity bar to Shrewsbury.

Challenge:

The Shire Collection was ready to launch Players, a venue with mini golf, retro arcade games and themed drinks, but it didn’t have the marketing resource in-house to support. Not only did it need an online presence for the venue, but it had to drive brand awareness, excitement, and footfall ready for the grand opening.

Players Golf The Shire Collection Reech aspect ratio

Solution:

Reech created the brand for Players before designing and developing a website that could facilitate bookings and showcase the fun and loud personality of the venue. Our strategists created a launch plan, focused on reaching its target audience and creating excitement on social media. To support the launch our team captured video and photography, as well as creating animations and social media assets to bring Players to life online.

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Players Social The Shire Collection Reech aspect ratio
Players Website The Shire Collection Reech aspect ratio
Players Menu The Shire Collection Reech aspect ratio

Results:

54 % of traffic from organic social
100 % revenue target achieved