1000
families took part
£4.30
saved on food per week
44%
reduction in food waste
Services
Overview:
Shrewsbury Food Hub has been fighting against food waste in Shropshire since 2016. It collects surplus food from supermarkets, manufacturers and farms and shares it with local groups. However, these activities only account for 30% of all food waste whilst the remaining 70% takes place at home.
Challenge:
Shrewsbury Food Hub therefore wanted to create a new campaign to motivate 1,000 families in Shrewsbury to reduce their food waste at home, protecting the environment and saving them money. The campaign would also allow Shrewsbury Food Hub to have an impact on the whole expanse of food waste, rather than just the 30% they had been addressing so far.
Solution:
Play
“Reech had some brilliant ideas for how we could better communicate how we can reduce food waste in the home. They have brought the challenge to life and allowed this to have a far-reaching impact in Shrewsbury."
Lois Winstanley, Shrewsbury Food Hub
