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Relaunching the Radfield Home Care brand and strategy for nationwide growth.

Radfield Home Care

112%

increase in social media engagement in 3 month period

69%

increase in email
click-through rate

53%

increase in leads YoY (2023 vs 2022)

Radfield Home Care Website Design | Reech

Services

Web + Branding + Social Media + Spark
What is Spark?

Spark is our gift to you. Because we believe that creative is essential for digital performance and business growth, we include flexible access to our creative, UX and web teams with all our ongoing marketing services.

Overview:

Discover how Reech helped Radfield Home Care 
achieve nationwide growth through a strategic rebrand and website launch. Radfield Home Care is a national home care provider, driven by its mission to make ageing a more enjoyable and rewarding experience for all involved. Founded in 2008 and launching franchising opportunities in 2016, Radfield Home Care is on a nationwide growth journey.

Challenge:

Radfield Home Care’s aim is to become a leading provider of home care in the UK by growing their network of franchise partners. Radfield Home Care wanted to better communicate their offer to potential home care clients and franchise partners, driving leads with both of these audiences.

Regency Hampers Media Reech aspect ratio

Solution:

Reech launched a new brand identity and messaging that resonated with the brand’s two target audiences and told its unique story. Reech also launched a new website with a multi-site framework that allowed each Radfield location to have its own dedicated website, optimised with local SEO in mind. We also worked with Radfield on building their photography and videography library and define the strategy for industry exhibitions. Since the launch, we have worked with Radfield to develop their franchise recruitment strategy across digital channels including social media, email marketing and SEO.

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Radfield Testimonial | Reech

"We’ve been really impressed by the depth of knowledge they have in each of their specialisms, particularly across design, web and brand strategy.”

Phil MacKechnie | Franchise Development Director

client

stories

Radfield Icons aspect ratio
Brand Guidelines scaled aspect ratio

Results:

112 % increase in social media engagement in 3 months period
69 % increase in email click-through rate
53 % increase in leads YoY (2023 vs 2022)

Services leveraged in this case study…

Web

Customer-first digital experiences that are designed to convert.

Branding

Evolving and transforming your brand to drive performance.

Organic Social Media

Engaging with the right audience on the right channels.

Ready to take your online performance to the next level?