Overview

Strategy + Paid Social + Media Production + Spark
What is Spark?

Playtime is on us! All our ongoing marketing services include bonus Spark days that can be used with any team across the agency to create, learn and boost the performance of your marketing. This allows us to test new ways to find what works best for your business.

Protect Group is a global fintech organisation specialising in refundable booking solutions. Their secure, AI-powered platform is trusted by over 400 top brands to deliver fully refundable bookings and ancillary solutions across airlines, ticketing, financial services, hospitality and ticketing.

Challenge:

Protect Group was expanding into a new product vertical and launching in their first territory with minimal established market presence with this audience. The niche nature of their offering meant potential partners didn’t even know the product existed. They needed a coordinated campaign strategy to establish awareness, credibility, and position themselves as the category authority in the Financial Services market.

Solution:

We delivered a coordinated 5-month campaign combining creative strategy, organic social, paid media, and PR to establish market awareness and authority. Our approach began with a discovery workshop to understand their unique category positioning and target audience.

We developed messaging and creative assets designed to resonate with B2B decision-makers, then established thought leadership through consistent stakeholder content on LinkedIn. A media shoot humanised the brand in a typically faceless sector, creating visual assets that reinforced their innovative solution. These foundations ensured consistency across all channels, positioning Protect Group as the category expert. Paid activity targeted the niche audience with precision, priming them for direct contact from the Sales team to request a meeting.

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Case Study Protect Mockup aspect ratio
+ 33,200 Impressions
+ 2,400 Unique accounts reached