Impressions
Unique accounts reached
Impressions
Unique accounts reached
Protect Group is a global fintech organisation specialising in refundable booking solutions. Their secure, AI-powered platform is trusted by over 400 top brands to deliver fully refundable bookings and ancillary solutions across airlines, ticketing, financial services, hospitality and ticketing.
Protect Group was expanding into a new product vertical and launching in their first territory with minimal established market presence with this audience. The niche nature of their offering meant potential partners didn’t even know the product existed. They needed a coordinated campaign strategy to establish awareness, credibility, and position themselves as the category authority in the Financial Services market.