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Increasing engagement with existing and prospective students for Prestfelde School.

Prestfelde School

+16%

increase in new social followers

+2.4K

landing page event counts

Services

Strategy + Media + Paid Social + Spark
What is Spark?

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Overview:

Prestfelde School is a leading independent preparatory school in Shrewsbury, dedicated to academic excellence and encouraging personal growth in children aged 3 to 13. With its beautiful campus, leading facilities and inspiring curriculum, Prestfelde provides a quality education and lasting experience that allows students to thrive while at the school and in what they choose to do afterwards.

Challenge:

In challenging market conditions, Prestfelde wanted to enhance its outreach and increase engagement with both existing students and prospective families. While its reputation for quality education was well established locally, the school aimed to increase visibility and attract new families through impactful storytelling and strategic online engagement. The challenge lay in crafting a campaign that would not only highlight Prestfelde’s USPs but also resonate emotionally with families exploring educational options for their children.

Solution:

We created the ‘Why Prestfelde?’ campaign centred around hero messaging, a core campaign video and a suite of creative assets. The video was captured on location and shows the behind-the-scenes at school life, its state-of-the-art facilities and includes testimonials from students, staff, families and alumni.

To maximise reach and engagement, the campaign was strategically distributed on social media platforms, using precise audience targeting to connect with local families and key demographics. Creative assets, including designed statics, animations and carousels, were created to complement the video, ensuring a consistent message and the promotion of Prestfelde’s key USPs at every touchpoint of the campaign.

The result was increased traffic to Prestfelde’s website, solidifying its presence as a top choice for preparatory education in Shrewsbury.

Client Marketing Team April WebRes

Reech helped bring our ideas to life and captured the spirit of the school beautifully. The team were supportive, patient and responsive throughout, which was especially impressive given an extremely tight deadline. Their creativity and expertise gave us the tools we needed to tell our story with clarity and confidence.

Ceri Vaughan-Jones | Head of Marketing

clients

stories

Social Statics aspect ratio
Social Statics aspect ratio
+ 16 % increase in new social followers
+ 2.4 K landing page event counts

Services leveraged in this case study…

Strategy

Strategic thinking based on audience, category and culture.

Media Production

Capturing your story through photography, animation and video.

Paid Social Media

Harnessing insight to boost conversions across core platforms.

Ready to take your online performance to the next level?