Services

Organic Social + + Spark
What is Spark?

Playtime is on us! All our ongoing marketing services include bonus Spark days that can be used with any team across the agency to create, learn and boost the performance of your marketing. This allows us to test new ways to find what works best for your business.

Overview:

MyMeno is revolutionising the UK market for workplace menopause education and treatment. They deliver medically-backed education programmes and treatment directly to businesses across the UK. Their services empower women tackling the menopause to thrive in the workplace and allow business leaders to navigate the impact of menopause on their business. Their expert team leads insightful education programmes and provides real medical solutions to menopause symptoms, transforming outcomes for women and the workplace as a whole.

Challenge:

MyMeno needed to establish their brand presence and make a significant impact in an increasingly competitive marketplace. LinkedIn was identified as the primary channel for building awareness with their target audience. MyMeno tasked Reech to develop a strategy and manage their organic social media presence on LinkedIn.

Website Homepage scaled aspect ratio

Solution:

Before we jumped into the organic social media strategy, we worked with MyMeno on a comprehensive brand and marketing strategy. We researched and developed a unique brand positioning and subsequent multi-channel strategy. A key part of the strategy was to introduce their target audience to the medically trained team of experts and so we led a multi-day photography and video shoot to capture content with the team. We then developed and executed the organic social media strategy, creating content pillars that effectively communicated their value proposition, medical credibility and unique brand personality.

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MYMENO - Healtcare professional | Reech
MyMeno | Healthcare Marketing Information | Reech

Results:

99 % increase in social reach
74 % increase in engagement rate
184 % increase in website link clicks