Services

Branding + Web + SEO + Spark
What is Spark?

Playtime is on us! All our ongoing marketing services include bonus Spark days that can be used with any team across the agency to create, learn and boost the performance of your marketing. This allows us to test new ways to find what works best for your business.

Overview:

Established in 1999, Midland Computers has been a trusted leader in the IT industry for over 25 years, helping businesses across Shropshire and the Midlands thrive. With state-of-the-art facilities and highly skilled engineers, they provide full-service solutions for all IT requirements, tailored to every need.

Challenge:

After over two decades in business, Midland Computers recognised it was time for a digital transformation. With a website that hadn’t been updated in more than 10 years and a brand dating back to 1999, their online presence no longer reflected the quality or range of their services. The fragmented experience between two separate websites created branding inconsistencies, SEO challenges, and a lack of visibility, and their sole reliance on word-of-mouth referrals was holding them back. To position themselves as the go-to IT partner in the Midlands and beyond, they needed a bold new identity and modernised digital footprint.

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Solution:

We partnered with Midland Computers to deliver a full rebrand and website overhaul, unifying their services and product offerings under a single, cohesive platform. The new brand strikes a balance between professionalism and personality, highlighting their technical expertise and positive team culture. We also supported with a full brand rollout – signage, uniforms, media shoots, and more – plus digital marketing strategies across LinkedIn, SEO, PR, and email.

This rebrand marked a fresh chapter for Midlands Computers, aligned with a leadership transition and their 25th anniversary, setting the stage for continued growth and stronger engagement in the digital sphere.

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+ 18 % growth in organic search impressions
+ 10 % increase in organic search clicks