individuals reached at relaunch
increase in social engagement YoY
individuals reached at relaunch
increase in social engagement YoY
Lucent Studios is a unique and sustainable jewellery brand that caters to individuals seeking accessories that tell a story and express their unique identity. With a commitment to offering alternatives to mainstream jewellery, Lucent Studios celebrates individuality and embraces the quirks and preferences of its customers.
After a period of inactivity, Lucent Studios faced the challenge of re-engaging their existing audience while reaching out to new customers. The brand needed a high-impact launch plan that would not only rekindle interest among former supporters but also attract a fresh audience eager for unique and meaningful jewellery.