increase in organic search traffic YoY
target keywords on page 1 in first 12 months
increase in email click-through rate in 3 months
LovePlants is a prominent plant nursery located in Shropshire, renowned for having a team of trained horticulturists available to provide expert gardening advice. They offer an unparalleled selection of outdoor plants and have the capability to source rare and unique trees for customers seeking something a bit different. In every way, LovePlants defies the typical garden centre experience, prioritising quality, expertise, and a passion for plants.
Despite initial years of rapid organic growth, LovePlants faced a significant challenge as their footfall and sales began to decline. Their digital presence had become outdated, failing to effectively showcase their unique value proposition in the competitive gardening market. The company struggled with limited media assets, poor engagement on their email marketing campaigns, and low visibility on search engines. As a result, LovePlants was unable to capitalise on the surge in gardening interest that emerged during the COVID-19 pandemic and continued in subsequent years.
