£24K
raised to support cancer services
55K
people reached on social
Services
Overview:
Lingen Davies Cancer Fund is a charity dedicated to making a positive difference to the lives of people impacted by cancer in Shropshire, Telford & Wrekin, and Mid Wales. It wanted to launch an initiative to raise awareness of breast cancer and boost funds to support cancer services across the region.
Challenge:
Lingen Davies therefore decided to launch Titty Trail, a tit-tastic 10-mile trek across the Shropshire Hills. To launch the initiative, it needed help to establish the brand, drive sign-ups and encourage donations.
Solution:
“Creating such a vibrant and brave brand identity allowed the event to land with impact, reach over 50k people and raise over £24k to support vital cancer services in Shropshire".
Helen Knight | Head of Fundraising
