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Home / Results / Lingen Davies Cancer Fund – Titty Trail

Launching the Titty Trail, a walk in aid of breast cancer awareness by Lingen Davies.

Lingen Davies Cancer Fund

£24K

raised to support cancer services

55K

people reached on social

Services

Brand Social Media + Spark
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Overview:

Lingen Davies Cancer Fund is a charity dedicated to making a positive difference to the lives of people impacted by cancer in Shropshire, Telford & Wrekin, and Mid Wales. It wanted to launch an initiative to raise awareness of breast cancer and boost funds to support cancer services across the region.

Challenge:

Lingen Davies therefore decided to launch Titty Trail, a tit-tastic 10-mile trek across the Shropshire Hills. To launch the initiative, it needed help to establish the brand, drive sign-ups and encourage donations.

Titty Trail Lingen Davies Media Reech aspect ratio

Solution:

Reech created the brand for the Titty Trail and launched a social media strategy to drive sign-ups. Our team also designed the route maps, created animations and designed mile markers for along the route – a different boob with a different breast cancer symptom to increase awareness at each mile.

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Titty Trial Testimonial Reech Agency

“Creating such a vibrant and brave brand identity allowed the event to land with impact, reach over 50k people and raise over £24k to support vital cancer services in Shropshire".

Anna Williams | Communications & Marketing Lead

Titty Trail Lingen Davies T Shirt Reech scaled aspect ratio
Titty Trail Lingen Davies Walk Reech aspect ratio
Titty Trail Lingen Davies Reech Team
Titty Trail Lingen Davies Card Reech aspect ratio

Results:

£ 24 K raised to support cancer services
55 K people reached on social

Services leveraged in this case study…

Branding

Evolving and transforming your brand to drive performance.

Strategy

Strategic thinking based on audience, category and culture.

PR

Influencing how your customers and stakeholders perceive you.

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