62%
increase in social CTR
406%
increase in paid search traffic
27%
increase in leads
Services
Overview:
Hillandale Parks is a family-owned collection of holiday parks located throughout the Midlands and Mid-Wales. They take pride in offering parks that feature beautiful gardens, scenic country walking routes and historical towns nearby. Hillandale Parks provides options for both short-term stays and holiday home ownership to families and nature-lovers alike.
Challenge:
The holiday ownership and staycation market has experienced a substantial decline in recent years, following the unprecedented boom triggered by the Covid-19 pandemic. Recognising the challenging market conditions, Hillandale Parks partnered with Reech to develop a digital lead generation strategy. The strategy needed to revive interest in holiday home ownership, boost holiday bookings, and ultimately drive business growth in a competitive leisure market.
Solution:
"In such a competitive sector, your approach has to be creatively unique. We can target highly qualified leads at the right times by wholly understanding the audience and what will resonate with them."
Lee Bishop, Head of Marketing & Performance | Reech
