Services

Strategy + Brand + Web + Spark
What is Spark?

Playtime is on us! All our ongoing marketing services include bonus Spark days that can be used with any team across the agency to create, learn and boost the performance of your marketing. This allows us to test new ways to find what works best for your business.

Overview:

Finsbury Food Group is one of the UK’s largest bakery and specialty food manufacturers, operating across multiple categories from premium cakes and desserts to artisan breads and pastries. With manufacturing facilities nationwide and a portfolio spanning retail, foodservice, and private label sectors, they supply major supermarkets, restaurants, and food outlets across Britain.

Challenge:

Finsbury Food Group needed more than a visual refresh. Their fragmented brand presence failed to communicate their scale, expertise, and market leadership across multiple bakery categories. With ambitious growth plans and a need to attract top talent, investors, and partners, they required a complete brand repositioning supported by a digital platform that could perform.

Solution:

A brand evolution that balanced sector authority with approachable personality. We developed a modernised logo with an energetic colour palette and clean geometric typeface system paired with bespoke hand-drawn icons that inject humanity and craft heritage into their corporate environment.

We also created a WordPress Multisite framework with seamless HR software integration, intelligent search functionality, and an interactive map showcasing their geographical reach. Designed to convert visitors into potential employees, partners, and commercial opportunities.

View live website
FFG Website scaled aspect ratio
Iconography Finsbury aspect ratio
Brand Guidelines scaled aspect ratio
Brand Guidelines scaled aspect ratio
+ 17 % increase in direct traffic
+ 7 % increase in engagement time