increase in engagement time
increase in direct traffic
increase in engagement time
increase in direct traffic
Finsbury Food Group is one of the UK’s largest bakery and specialty food manufacturers, operating across multiple categories from premium cakes and desserts to artisan breads and pastries. With manufacturing facilities nationwide and a portfolio spanning retail, foodservice, and private label sectors, they supply major supermarkets, restaurants, and food outlets across Britain.
Finsbury Food Group needed more than a visual refresh. Their fragmented brand presence failed to communicate their scale, expertise, and market leadership across multiple bakery categories. With ambitious growth plans and a need to attract top talent, investors, and partners, they required a complete brand repositioning supported by a digital platform that could perform.