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Services

Strategy + Web + Spark
What is Spark?

Playtime is on us! All our ongoing marketing services include bonus Spark days that can be used with any team across the agency to create, learn and boost the performance of your marketing. This allows us to test new ways to find what works best for your business.

Overview:

Headquartered in the Netherlands, Canon Production Printing is a key division of Canon with a global network spanning six sites. It pioneers the integration of emerging digital printing and imaging technologies to deliver comprehensive business solutions. As a recognised industry leader, Canon Production Printing develops, manufactures, and sells advanced printing and copying hardware along with complementary software.

Challenge:

With no dedicated place for users to connect online, the community felt fragmented and disjointed. Canon Production Printing tasked Reech to design and develop a customer-centric hub to transform how they connect with its global community.

Enter graphiPLAZA. This bespoke-built worldwide knowledge-sharing platform was launched in 2020, enabling over 2,500 industry professionals to collaborate, exchange best practices, access software updates, and download relevant resources.

But as an industry built upon creativity, ambition, and innovation, combined with our commitment to continuous improvement, we harnessed user feedback to push the platform even further, sparking a natural evolution of the site.

graphiPLAZA Webpage aspect ratio

Solution:

Following the success of the hub and with a deeper understanding of user needs, Reech developed graphiPLAZA 2.0. Thanks to an enhancement of back-end performance and expansion of resources available, it provided a faster, more personalised, and intuitive version.

Key improvements included: a more customised user experience, integration with Canon Production Printing’s broader network, and a future-proofed design that allows for continuous growth.

View live website
MacMockUp FullLLength aspect ratio
Printer aspect ratio

Results:

79 % increase in website users YoY
Boost in registrations, downloads and daily interactions