Reech’s 2025 in Rewind: No Ordinary Year

Sixteen years in, and the story of Reech continues to evolve; true to form, it’s not happening quietly, but with the same fearless energy that defines our approach to work, client results and growth. It’s been a year of confidence, momentum and work that proves just how far we’ve come as an agency.

I sat down with our Agency Director, Amelia Redge, and Creative Director, Dena Evans, to down to reflect on a landmark year, the lessons learned, and the creative fire that’s already fuelling 2026.

Confidence > Momentum > Results

If I had to sum up 2025 in one word, it would be confidence. Not the loud kind, the earned kind.

For Amelia, that confidence has come from clarity. “It’s been really cool to see us lean into what we’re good at,” she tells me. “We’re not trying to be everything to everybody. We know where we add the most value, and that’s where we’re focusing our energy.”

From a creative perspective, Dena sees confidence as the result of raising standards across the board. “This year has been about raising the bar,” she explains. “Not just in how the work looks, but how it performs for our clients.” A big focus in 2025 has been tightening our creative quality assurance, including clearer checkpoints, sharper feedback loops and higher expectations at every stage. “The result is work we’re genuinely proud of,” she says, and I couldn’t agree more.

That confidence is showing up externally too. We’re pitching against a different set of agencies now and winning. We’re staying true to our Shropshire roots, while confidently delivering work on a national and international stage.

A New Home for Ideas

One of the most tangible symbols of this confidence is our new HQ, something four years in the making and now very much alive.

Dena describes it best: “It’s not just a workspace, it’s a creative statement. Every detail was chosen to reflect who we are and how we work.” From the moment clients walk in, the space communicates our brand, our standards and our ambition. “It sets the tone,” she says. “For clients and for the team.”

Amelia sees the impact day-to-day. “The space helps us do a better job. Little details down to the furniture, the materials, the meeting rooms (honorary mention for the table tennis table) – it all contributes. It feels like us.”

And the reaction has been incredible. Seeing old clients, new partners and members of our wider community experience the space for the first time has been a real highlight for me this year.

Behind the Screens, 2025’s Standouts

When I asked Amelia which project summed up 2025 for her, she didn’t hesitate. “SH Partnerships,” she said. “It was a classic Reech project.”

A bold brief, a newly formed organisation, and a genuine appetite for change. Exactly the kind of challenge we thrive on. The integrated campaign brought together brand, web, content, media, and social and more importantly, the entire agency. “Everyone had a hand in it,” Amelia tells me. “The output was phenomenal and the client was ecstatic.”

Dena points to the Finsbury rebrand as a creative standout. “From the initial strategy and guidelines through to the website and now the rollout, it’s been a bold, coherent piece of work,” she explains. “It truly reflects the brand’s ambition and personality.” It’s also a great example of what happens when insight, strategy, and creativity align, something we’re becoming increasingly disciplined about as an agency.

For me, two projects really captured the breadth of what we do. The CFO Centre pushed us technically. Developing headless CMS solutions across 20+ multi-site international websites shows just how far our capability has evolved. And then there’s Club La Santa. That project has challenged and improved how we plan, collaborate, and deliver across UX, design, and development. It’s changed our process for the better and that’s always a win.

What’s Next?

Looking ahead, the thread that connects all of our ambitions is human insight.

“For us as an agency, human insight is everything,” Dena says. “It sparks ideas, drives impact, and turns understanding into work that’s meaningful and unmistakably creative.”

Amelia builds on that, bringing her in-house experience to the table. “I never want to forget what it was like to be in-house as a marketing director. Businesses are under pressure,” she tells me. “Our job is to help them solve real problems. That starts with listening.”

AI and automation are reshaping our industry, and we’re embracing them, but not at the expense of humanity. “There’s a real risk of losing the human touch,” Amelia warns. “The best insights still come from conversations. Sitting with clients, understanding their challenges, and getting under the skin of what makes them tick.”

That’s where the best work comes from. Always has been.

Make Your Year Unforgettable

If 2025 was the year Reech proved its ambition, 2026 will be the year it proves how powerful creative confidence can be. Bold, brave, and brilliantly human.

Reech’s next chapter is already taking shape and I couldn’t be more excited about what’s ahead. Reech’s evolution isn’t about chasing trends, it’s about leading with clarity, creativity, and care. The agency’s growth has been built on people, process, and purpose, and that formula shows no sign of slowing down.

If you’re planning for 2026 and want to make it a year that truly stands out, we’d love to be part of that journey.