A big well done to Suzanne, our Digital Marketing Manager, who has become a Facebook Certified Digital Marketing Associate!
The Facebook Certified Digital Marketing Associate credential is awarded to digital marketers who have foundational proficiency in the skills, tools, advertising policies and best practices required to buy ads on Facebook, Instagram and Messenger.
The Facebook Certified Digital Marketing Associate credential is awarded to digital marketers who have foundational proficiency in the skills, tools, advertising policies and best practices required to buy ads on Facebook, Instagram and Messenger.
As part of Reech’s internal commitment to developing staff skills, Suzanne passed an associate-level exam covering foundational advertising concepts on Facebook, Instagram and Messenger to obtain the Facebook badge. To maintain certification, Suzanne will retake the current version of the Facebook Certified Digital Marketing Associate exam every 24 months.
What’s covered in the course?
The Value Of Facebook
- Identify the different Products that make up the Facebook family of apps and services
- Communicate the value proposition of the Facebook family of apps and services for businesses
Establish Platform Presence
- Identify the steps to establish a business presence on Facebook and Instagram
- Explain the process to set up an ad account
- Identify mobile creative best practices.
Advertising Fundamentals
- Identify the difference between an ad and a page post
- Identify the structure of a Facebook campaign
- Explain the importance of matching business goals to Facebook campaign objectives
- Communicate the value of the Facebook Pixel
- Explain the way Facebook charges for ads and where the ads are shown
- Identify how Facebook protects user data privacy and common ad policies.
Manage Ads
- Explain the differences between the tools available to create and manage ads
- Identify settings available at the campaign, ad set, and ad level
- Determine the Facebook campaign objective to achieve business goals
- Identify target audience capabilities
- Given a scenario, determine the appropriate ad formats
- Identify budget and scheduling options
- Determine the relationship between budget and estimated results.
Reporting
- Identify campaign results through ads reporting
- Explain how to measure the success of a campaign
