We love having a local presence and supporting charities where we can, so when Alex Whiteley – Founder of The Shrewsbury Biscuit Podcast, a local podcast dedicated to celebrating the businesses, charities, and residents of Shrewsbury – discussed his plans for a brand new fundraising podcast event for 2021, we knew we wanted to get involved!
About Pod Aid
Pod Aid is a brand-new fundraising podcast event for 2021. Starting at 9am on Wednesday 29th September, the 24-hour event will stream live on Pod Aid’s official Facebook and YouTube channel right through until 9am the next morning on Thursday 30th September. Alex Whiteley and his team will be chatting to a variety of different guests for a full 24-hours in a bid to raise money for a good cause.
This year’s first-ever event is in aid of Lingen Davies Cancer Fund, an independent charity supporting cancer patients across Shropshire, Telford and Wrekin and Mid Wales. Confirmed guests featuring on the first-ever Pod Aid event include representatives from Lingen Davies, Reech, Climbing Out, Shropshire Festivals, and Smash Life, plus Charlie Adlard, Eddie Pence, Mayor Dean and Adam Purnell (to name a few!).
How we’re helping…
Branding
First up, the name! Inspired by the 1985 benefit concert, Live Aid, the name Pod Aid is a present-day, podcast version. The logo icon has been cleverly designed to display the letters ‘p’ and ‘a’ for Pod Aid in the relevant shape of speech bubbles. Using a bold, eye-catching and professional colour palette, Pod Aid is a fun and appealing brand designed with longevity in mind. The strapline ‘Chatting for Charity’ outlines exactly what Pod Aid is and its mission!
Social Media
Content Creation & Social Media Management
With a slick and stylish brand in place, our Digital department has worked alongside the Studio team to design a number of professionally branded assets to use on Pod Aid’s social media channels. Drawing mainly upon the refreshing, bright greens from the colour palette, the social media assets have been expertly designed to fit in with the overall look and feel of Pod Aid’s identity.
Our Social Media team have devised a strategic plan to promote the Pod Aid event online and gain traction in the form of page shares, followers and likes.
Merchandise
Next up, merchandise! The Creative team at Reech have designed some branded Pod Aid t-shirts and caps for the team to look the part and wear during the live 24-hour event. Simple, stylish and in line with brand identity, the t-shirts and caps are also a great way to build brand awareness and draw attention to Pod Aid in the lead up to the event.
Merchandise
Next up, merchandise! The Creative team at Reech have designed some branded Pod Aid t-shirts and caps for the team to look the part and wear during the live 24-hour event. Simple, stylish and in line with brand identity, the t-shirts and caps are also a great way to build brand awareness and draw attention to Pod Aid in the lead up to the event.
We’re thrilled to work alongside Reech Media and The Web Orchard to introduce a new and exciting fundraising event this September to raise money for Lingen Davies, a local charity. The idea behind Pod Aid is to challenge content creators to do good for their local community and raise money for a fantastic cause.
As we begin our countdown, we’re super excited to confirm guests and encourage anyone and everyone to please donate what they can through our JustGiving page.
Alex Whiteley, Pod Aid
Sponsored by Reech
We’re really excited to work alongside the team at Pod Aid for its first-ever event. As a community-focused marketing agency, we’re always proud to be involved in local projects.
With Pod Aid supporting one of our clients, Lingen Davies, we knew that this would be a fantastic opportunity to raise both awareness and donations for a charity that is working harder than ever before as a result of the pandemic.
Zoe Bates, Client Services Director at Reech
About Lingen Davies
Lingen Davies is committed to supporting cancer services for the people of Shropshire, Telford, and Mid Wales and has been funding projects to improve cancer services in these areas for nearly 40 years. The support Lingen Davies receive helps to make a positive difference to the lives of those affected by cancer.
As well as fundraising for specialist equipment to support cancer treatment, the team at Lingen Davies also exist to help prevent cancer by encouraging patients to seek treatment earlier, and support people to live their lives well during and after treatment.
Learn more about Lingen Davies.
We are absolutely delighted that Alex and his team have chosen to support Lingen Davies Cancer Fund with the inaugural Pod Aid event. It’s going to be a fabulous 24 hours of entertainment and a great opportunity to highlight the work of the charity.
Every penny raised will go straight back to supporting people in our community from Shropshire, Telford & Wrekin, and Mid Wales who are going through cancer treatment, or living with cancer.
Anna Williams, Communications and Fundraising Officer at Lingen Davies
Here’s how you can help!
Please help the cause by donating what you can! Each and every donation, no matter how small, helps to fund services and specialist equipment in our home county of Shropshire and to support the lives of those affected by cancer.
Learn more about the event or keep up to date with the latest updates and news through the Pod Aid Facebook, Instagram or LinkedIn pages.
