Building Intrepid’s Digital Foundations for Growth

In the fast-paced world of security solutions, staying ahead of the curve isn’t just a bonus – it’s a business necessity. Which is why Intrepid Security, a leading name in commercial and retail security, teamed up with us in June last year.

With a legacy built over 30 years and trusted by giants like Harrods, John Lewis, Kurt Geiger, and Sainsbury’s, Intrepid has long had the key ingredients for success. But when it came to their digital marketing, they needed a little help turning the dial.

That’s where we came in…

The Challenge

While Intrepid’s reputation has grown organically over three decades, much of its business still came through referrals and word of mouth.

The website wasn’t attracting new traffic, the SEO was struggling to rank for key industry search terms, and digital campaigns weren’t pulling in prospective leads.

So, the goals were clear:

• Reach and engage new audiences
• Turn more of their existing database into leads
• Build brand awareness in target sectors
• Generate more high-quality business enquiries.

Strategy meets Security

We wasted no time getting to work. Under a tailored digital retainer, we rolled out an integrated SEO, PPC, and Website Care strategy designed to protect their digital investment. And grow it.

SEO gave us the long-term roadmap.

We expanded the website with targeted landing pages and SEO content services, including rich blog content, to boost search visibility and rank for commercially valuable keywords.

PPC Management provided the short-term momentum.

We ran targeted ads against high-intent keywords, capturing the attention of buyers already searching for the kinds of solutions Intrepid offers – from EAS tagging and RFID tracking to CCTV training and in-store analytics.

Website Care ensured the digital foundations were secure.

Using our dedicated Spark days, we ran a mini website audit and discovered ways to improve UX, design, and functionality. We made strategic recommendations to optimise the site, not only in making it look more attractive but also more effective at converting leads.

The Results

The past 12 months have seen a steady, yet significant improvement across the digital landscape for Intrepid. And the results speak volumes.

Not only do they have a growing list of organic keywords now ranking in the Top 10 positions and 53 in the Top 100, but there’s also been major movement in the Top 3 and 4-10 brackets too. And they’ve experienced surging search impressions as many keywords now sit just outside Page 1.

These are all signs that Google is taking notice. And that there are strong future opportunities to continue enhancing this visibility, reach, and engagement.

So, what’s next? Well, we’ve certainly laid the digital foundations to success, but to maximise its impact, we will continue to:

• Strengthen the ranking cluster
• Optimise content targeting keywords in positions 11-30
• Leverage internal links to power up key commercial pages
• Build authority across topic areas to lift the entire site.

Sustainable Digital Growth

Intrepid isn’t your average security firm. They offer everything from access control and CCTV to advanced customer analytics and in-store footfall tracking. It’s a full-package service – and now, its digital presence is finally catching up.

This isn’t about quick fixes or temporary patches. It’s about building a scalable and strategic digital presence that locks in long-term growth.

Are you ready to see what our digital solutions can do for you?