Igniting B2B: The Media Production Powering LifeSafe’s Launch

To help spark the launch of a groundbreaking fire extinguishing solution, LifeSafe Technologies turned up the heat and partnered with us on a full-service campaign.

The mission? To ignite awareness in the B2B space for LifeSafe’s pioneering, eco-friendly firefighting fluid – with content hot enough to stop the scroll and strong enough to build serious brand trust.

Here, we catch up with Ste, our Content & Media Specialist, for a behind-the-scenes look at the two-day media production shoot where our team was (quite literally!) playing with fire to create content that burns brighter than the competition.

Tell us about the LifeSafe x Reech collaboration…

“We’re working with LifeSafe Technologies to assist in launching its pioneering fire extinguishing solution into the B2B market.

“Developed for a range of industries – from automotive and domestic to logistics and robotics – its unique, plant-friendly fluids are designed to tackle a wide variety of fire types. And they deliver high-performance protection and prevention without harming the environment.

“Since November 2024, we’ve partnered with the LifeSafe team to define a robust B2B marketing strategy, encompassing the design and development of a bespoke new website, creative direction, and performance support.”

How is the Media Team fuelling the flames of the wider LifeSafe collaboration?

“Working with us on a ‘Creative Days’ basis, as opposed to a fixed project scope, means we had the flexibility to really maximise what we could capture – both in volume and variety.

“In order to build a content catalogue, our Media team planned for a two-day shoot. I was responsible for directing and coordinating, and was joined by our dedicated Photographer and Videographer, as well as our Social Media Executive.

“While our primary focus was to secure assets that could be used on both the website and social media platforms, we also had a bigger vision: to create a rich, multi-purpose library that LifeSafe could use well into the future.” 

What was the pre-production process like?

“There was a lot of sector-specific research beforehand. We wanted to understand not just the product, but the competitive landscape and current challenges – so we could innovate through both creative direction and technical execution.

“We mapped out unique camera setups and content formats ahead of time, so when the flames started flying (literally), we were ready!”

Literal flames??

“Yep – this certainly wasn’t your average shoot.

“We filmed across two locations: LifeSafe’s secure fire warehouse and one of the Founder’s homes. From wooden cribs and pools of diesel to lithium batteries and tablets, we replicated a range of high-risk fire scenarios – and showcased how LifeSafe’s solution handled them effortlessly.

“Due to the nature of the session and the potential risks and dangers involved, it could have been easy for LifeSafe to restrict us from carrying out some of our ideas. However, thanks to their comprehensive safety protocols, unwavering enthusiasm, and organisation, we were able to bring even the boldest creative ideas to life. And the results speak for themselves!”

What kind of content did you walk away with?

“A lot!

“We captured extensive footage, photography, interviews, and ambient audio across the two days. After colour grading and categorising everything, we’ve already delivered six unique video edits and a huge bank of high-quality imagery – from product shots to real-world firefighting scenes.

“It’s the kind of asset bank that can fuel future content campaigns for months (and years) to come – and we’ve barely scratched the surface.”

What makes this project stand out?

“It’s a perfect example of how our in-house services – videography, photography, animation, social media, and even website content – can come together seamlessly to produce attention-demanding content.

“Different mediums, one consistent brand story. That’s the true power of integrated creative and full-service marketing.”

How did the client feel about it all?

“It’s been a resounding success from start to finish. For us all. This fire-fuelled experience wasn’t just a blast for our team, but the feedback from LifeSafe has been electric. They loved our ideas – especially the hands-on POV shots – and were thrilled with the quality of the final output.

“Best of all, they’re fired up and already talking about the next shoot!”

What’s next?

“The LifeSafe media project is already setting the bar for bold, performance-driven storytelling.

“This collaboration proves that when you combine industry-disrupting products with fearless content strategy, you don’t just spark engagement – you ignite it!”

Ready to turn up the heat on your brand story? Get in touch today and let’s get the sparks flying.