How to Create a PR Strategy That Gets Your Business Noticed
Attention is currency. And businesses without a solid PR strategy are leaving money (and media coverage) on the table.
Eager to holistically support our clients, earlier this year we invested in enhancing our dedicated PR service here at Reech. Our goal? Simple. Get our clients noticed for all the right reasons. From building authority and trust to staying front of mind with customers, stakeholders, and the media, our PR solutions are built to drive real performance.
But what makes a PR strategy actually work? Here’s how to cut through the noise and start owning the conversation.
Relationships Matter
The PR landscape is always changing, but one thing stays the same: relationships matter.
By leveraging media contacts, deep sector knowledge, and trend forecasting, PR can put your business in front of the right people – whether that’s via trade publications, regional press, podcasts, or national outlets.
And if you need support for a launch, crisis comms, or just ongoing brand-building, PR has got that covered too.
Start With Your ‘Why’
But before you chase headlines, it’s essential to determine the purpose behind your business, your project, or PR goals.
Are you:
- Launching a new product or service?
- Trying to attract investment?
- Building brand awareness in a new sector?
- Positioning your leadership team as industry experts?
A clear objective sharpens your message – and makes everything from media outreach to thought leadership far more effective. Because it’s no good just chasing coverage, you need to be crafting compelling campaigns that align with your overall business goals and deliver long-term brand equity.
Build a Story Worth Telling
PR isn’t about shouting louder than your competitors, stroking egos, or sharing vacuous content. Nor is it about chasing likes or ticking boxes.
It’s about telling an authentic story that clients, prospects, and audiences actually care about, will emotionally engage in, and make them champion what you do.
Placing your people, purpose, and passion front-and-centre helps to build and nurture genuine relationships with your audience. It makes your brand personable and real, meaning prospects feel like they already know you, like what you stand for, and ultimately want to work with you.
All messaging should be aligned with your overall commercial goals, and driven by a motivation to grow through meaningful, useful, and well-placed exposure.
Common discussion topics include:
- Fresh perspectives on sector-specific challenges.
- Industry innovation
- Community impact
- Advice and guidance
- Team milestones
- Expert insight
- Company updates
Maximise Every Message
But having a great story to tell is just the beginning…
One of the biggest PR pitfalls is putting all that effort into creating high-quality content, only for it to be used just once. Every piece of comms should be tailored for the right publications, channels, and audiences – because let’s be real: a one-size-fits-all approach is archaic.
So, juice it. Transform it. Reface it.
An editorial feature can become a blog post, a LinkedIn article, a carousel, an email spotlight, a podcast talking point, or even a behind-the-scenes Reel. Increasing reach, relevance, and ROI.
This isn’t just about recycling. It’s about repurposing with intent to meet your audience(s) wherever they are, in a format that resonates.
PR & Performance: A Match Made in Marketing Heaven
PR shouldn’t be siloed as a standalone service but considered a valuable part of a full-service strategy. Meaning that it’s aligned with:
- SEO and website visibility
- Social media
- Email marketing
- Events exhibition, and speaking opportunities.
The result? A comprehensive and cohesive brand message that shows up consistently across all touchpoints. That’s where trust is earned.
Ready to be Heard?
Whether you’re a scale-up looking to gain traction or an established business ready to level up your reputation, now is the time to invest in a traditional or digital PR strategy and a Shrewsbury PR Marketing Agency that does more than tick boxes.
At Reech, we don’t do fluff. We do strategic visibility that drives growth and delivers real results.
Want to get noticed for all the right reasons? Let’s make some noise!
