How to Choose the Right Agency

You’re hungry for business growth, your offering is capable of filling a gap in the sector and you’re ready to put some budget into marketing – great start. It doesn’t matter how brilliant your product or service is – unless it’s visible and accessible to your target audience, it’s unlikely to be successful. Partnering with a marketing agency, the right marketing agency, that will elevate your position is key.

But where do you start? With so many firms out there promising to get you in front of your target audience, how do you choose the right agency for your business?

Having worked with a wide range of businesses – of all shapes, sizes and across a number of sectors – we’ve put together a handful of points for you to consider when seeking an agency or team to collaborate with. Check out the list below to see what we recommend keeping front of mind when investigating potential marketing partners.

Services

Most obviously, you must ensure that your chosen partner can effectively execute the services you need – whether that’s enhancing your SEO, refreshing your branding, or updating your website. Or even, all of the above!

At Reech, we’re proud to offer a 360-method, meaning clients benefit from a comprehensive and holistic marketing strategy. Driven by our team of specialists, we regularly review our operations, enhance our services, and grow our in-house resources to always deliver real results. 

Specialism

Really drill down into the agency’s niche:

• Do they have an expert team dedicated to delivering the services you need?
• Have they previously worked with businesses similar to yours?
• How much experience do they have in your sector and/or in targeting your specific audience?

A reputable agency should have this information readily available across various touchpoints – whether on their website, blog posts (*ahem*), social media, case studies, or testimonials.

Goals & Objectives

Before investing in specific marketing tactics, establish a strategy that aligns with your commercial objectives. Many agencies can help you to develop this, but they will need to know your purpose, your ‘why’, and what success looks and feels like to you.

Not only does this ensure everyone is striving towards the same goal, but it also enables you to measure progress and outline how to continue improving over time.

Budget

Ultimately, the bottom line is an essential component. Being upfront about your allocated funds from the get-go allows your chosen agency to tailor a bespoke strategy that best meets your needs within your budget.

It’s also crucial to confirm the transparency of their pay structure – you don’t want to be caught off guard by hidden costs later down the line.

Culture & Communication

Without a doubt, people want to work with those they like, trust, and have synergy with. Do your research and really get to know your prospective partner.

• Do they foster creativity and collaboration?
• Do they align with your personality and brand values?
• Do they promote regular communication, check-ins, and provide an assigned point of contact?

This is especially important to us at Reech. With our people and planet at the heart of our mission, we’re striving towards B-Corp certification – something that we know is important to many of our clients, too.

Plus, with monthly meetings pencilled in as standard, along with our dedicated Client Management Team who are your anytime point of contact, we’re wholly committed to building long-term partnerships that promote sustainable growth and success.

Investing in a marketing agency isn’t a quick-fix solution. It’s a long-term strategy, responding to the needs, challenges and demands of both your industry and your customers. But finding an agency that offers true expertise in your required areas, aligns with your values, and is enjoyable to work with is key.

Interested in discussing how we might be the right choice for your business? Get in touch for a no-strings-attached chat.