How to Build AI & LLMs Into Your SEO Strategy
AI isn’t coming for your SEO strategy – it already owns it. From Google’s ever-evolving algorithm to the way users search, think, and engage with content, large language models (LLMs) and AI tools are rewriting the rules of digital discoverability in real-time. So, if you’re still clinging to 2019 SEO playbooks full of keyword stuffing, 500-word blog posts, and cookie-cutter meta tags, then you’re way behind the curve. And invisible.
We’re not just watching the AI revolution unfold, we’re helping brands weaponise it. Here’s how we build AI and LLMs into SEO strategies that dominate:
- Stop Writing for Search Engines, Write with Them
AI tools like ChatGPT, Claude, and Gemini are doing more than just generating content. They’re influencing how people search and, in turn, what Google considers useful. With AI-generated summaries appearing at the top of SERPs and more zero-click answers than ever, your content needs to be structured for AI interpretation as much as human eyeballs.
Use LLMs to outline your content, identify topical gaps, and predict what a smart user might ask next. Then let your human copywriters inject originality, opinion, and brand voice. It’s man and machine, not either/or.
- Think Beyond Keywords
LLMs don’t think in keywords, they understand context. And so should your content.
Your SEO strategy should be obsessed with user intent. Ask yourself: what problem is the user solving? And what question are they asking before they even know how to search for it?
Then, build a content funnel that answers each one.
Use tools like AlsoAsked, AnswerThePublic, and even LLM prompts to map out real-word question trees. Then build content that speaks to these clusters, not just surface-level terms.
Example prompt: ‘List the top 20 follow-up questions someone might have after searching ‘how to use SEO in marketing’.
- Use AI to Accelerate, Not Automate
Let’s get real: AI can help you produce more, faster. But more isn’t better unless it’s brilliant.
Utilise AI to rapidly draft article structures, extract insights from customer data, and repurpose top-performing content. Plus, it can generate multilingual versions of your copy and identify content cannibalisation and cluster opportunities.
But your final product still needs strategy, quality, and human brand nuance.
- Rebuild Your Reporting with AI-Driven Insights
Traditional SEO reporting is dead. Time-on-site, bounce rate, and average position are yesterday’s metrics.
AI allows you to analyse behavioural patterns across content journeys, predict emerging search trends based on LLM trending data, and flag algorithmic shifts before they tank rankings.
To futureproof your reporting, start integrating AI analytics platforms, build your own GPT data explorer, and rewire your dashboards to show you what really matters.
Start with Substance
Google’s Search Generative Experience (SGE) is already rewriting how it indexes and surfaces content. If you want to show up in the AI snapshot at the top of the page, you need:
- Topical Authority
Become the go-to source in your sector
- Clear Structure
Headings, schema, internal linking
- Factual Accuracy
Source and cite industry reports
- First-hand Insights
Google is increasingly rewarding real-world experience.
You need content that trains AI, not content generated by it alone.
- Don’t Fear the Robots, Lead Them
This isn’t a trend, it’s a transformation. The brands that win in SEO over the next few years will be those who master AI-powered strategy.
At Reech, an AI SEO Agency, we’re supporting clients by offering AI SEO services:
- Auditing content for AI-readiness
- AI SEO optimisation
- Building LLM-informed content strategies
- Training internal teams on responsible AI use
- Creating intelligent and scalable content workflows
- Staying ahead of every algorithm shift.
Ready to plug AI into your SEO? We know how to make it work for your brand – get in touch and let’s talk.
