How SEO and Digital PR for Construction Companies Attract Commercial Developers

Search engine optimisation and digital PR campaigns are the dream team in shortening sales cycles in the construction industry.

When a commercial developer googles your company name, what do they see? A mix of your SEO optimised content and third-party PR praise that creates an omnipresent effect. 

The synergy of SEO and PR places your construction business at the top of the game, taking you from the local handyman to a national partner.

Local Ceiling vs National Horizon in the Construction Industry

Local SEO is the process of optimising a site to appear for searches related to the local area. National SEO optimises across the country, with non-location keywords.

Becoming national leaders means shifting focus from geographic proximity to sector-specific authority. Commercial developers aren’t looking for the cheapest quote; they look for the least risky partner. Thought leadership positions companies as knowledgeable authorities, boosting client confidence and reducing perceived risk.

Creating relevant, useful content is essential for improving SEO strategies. At Reech, our marketing team has developed SEO solutions that focus on optimising content to help your business’s visibility and marketing objectives. 

Think about the relevant topic’s commercial developers want to hear about:

• Long-form pieces on sustainable building regulations and practices
• Modern methods of construction
• Navigating supply chain volatility
• Targeting “How-to” and “Trend” keywords that procurement officers search for during the research phase.

Constructing SEO Strategies in Construction Marketing

At Reech, we have worked with clients in the property and construction industry on strategy, email, PR, branding, web and social media marketing. We understand what works.

SEO is an important tool for construction companies as it can help reach a larger pool of potential customers. Most construction businesses see measurable improvements within 3–6 months of implementing technical SEO.

Content Marketing Ideas for Construction Businesses:

• Social media marketing efforts are a powerful tool for small construction companies to reach potential customers. Engaging with the local community can enhance a construction company’s reputation and attract new clients.
• Having a professional website is critical for generating leads in the construction industry. A clear call to action on every page of a construction company’s website is crucial for guiding potential customers from simply browsing search results to action.
• Industry leaders are increasingly utilising virtual reality tours and enhanced 3D walkthroughs to help clients and stakeholders visualise projects long before completion. 

Building PR For Construction Companies

At Reech, we are experts in impactful PR strategies. PR has the influence to shape how stakeholders and customers perceive you. For construction companies in the B2B space, it is essential. Third-party endorsements and media relations carry significantly more weight with stakeholders than self-claims.

We used this exact shift from self-promotion to earned authority to launch SH Partnerships. Entering a saturated market as a new player, they needed to quickly build trust with local authorities and housing associations. Instead of relying on traditional ads, we focused on high-level sector positioning and strategic social engagement. Leading with expertise, their new brand positioning resulted in +1,400 direct link clicks from stakeholders who valued their insights over a typical sales pitch.

Construction PR Suggestions:

• Engaging with the local community to build goodwill and support is just as effective offline. For example, you can host information sessions to inform residents about project timelines, potential disruptions, and benefits, or offer to speak at industry conferences, to establish credibility and enhance visibility within the B2B community.

• Develop compelling case studies of successful projects, including high-quality before/after photos and client testimonials. A way of engaging digital audiences is with visual storytelling, with time-lapse videos and drone footage of works in progress. Media coverage of successful projects differentiates the firm from competitors and shows that you are proud of your work.
• A prepared PR strategy includes a crisis communication plan to manage narratives during unforeseen incidents.

Calling the construction sector…

If you’re a business in the construction industry and need help with your on-site SEO optimisation or digital PR strategies, get in touch. 

Read our sector case study from our expert team: ‘How to create a PR strategy that gets our business noticed‘.