How Brand Strategy and UX Design Create Unforgettable Experiences

Successfully rolling your brand out across your website (and other relevant touchpoints) allows your company’s unique identity to become a key part of the user experience. Sparking a sense of community, evoking emotion and creating long-lasting impressions places you front-of-mind as their chosen partner.

And with 55% of first impressions being visual, User Experience (UX) design should be the priority when planning, building, and reviewing your platforms.

Want to achieve unrivalled customer experiences through your brand strategy and UX design? Then let’s get into it…  

Consistency and Collaboration

Brand strategy encompasses how you engage with your customers (existing and prospective) – everything from voice, journey, identity, values, and mission.

UX design is concerned with the aesthetic and functionality of user touchpoints making sure they’re easy to navigate, accessible, and aligned with your business objectives.

Used harmoniously, your business is instantly identifiable – no matter where (or how) your audience encounters you. You’re familiar, reliable, and authentic. Meaning customers trust you, feel most compelled to work with you, or – at the very least – revisit your platforms, time and again…

Project Your Personality

Showcase your overall business message through UX design – from the language and logos you use, through to typography and colour. Your mission, your ethos and your promise should be recognisable. In an instant.

For example, if you’re an industry-leading innovator, highlight your cutting-edge persona. Likewise, if you’re passionate about the planet, integrate sustainability elements throughout your website.

Exceed Expectations

Prospective customers generate an opinion of you through your digital channels in as little as 50 milliseconds. Tough crowd!

Address any existing frustrations or challenges faced, as well as understand their needs, wants and behaviours. All touchpoints must be user-friendly, appealing, and aligned to be in with a chance of winning them over.

Tell Your Story

Don’t be fooled – UX design is so much more than just enhancing the usability of a website.

As you know, building and maintaining relationships is key to long-term business growth, so immerse your customers in your brand. Use design to complement your overall strategy – allow it to share compelling narratives, tell your story, and take your audience on the journey with you. Not only does it create an engaging, exciting, and memorable experience, but it makes your business relatable and personable – promoting a prosperous partnership. 

Interested in exploring how your brand strategy and UX design could create unforgettable experiences? Through our 360 method, our team of experts collaborate to deliver the very best results. If you want to know more, drop us a line and let’s have a chat.