graphiPLAZA 2.0: Creative Collaboration

At Reech, we know that no two projects are ever the same. That’s why we’re committed to developing bespoke strategies that meet the immediate needs of our clients and sets them up for future growth. Becoming an extension of the business, we seamlessly integrate ourselves into our clients’ teams, working harmoniously to achieve ultimate success.

This collaborative spirit was evident with Canon Production Printing – we were tasked with spearheading the development of graphiPLAZA, a customer-centric hub that has since transformed the way the company connects with its global community.

Here, Jake Bown, our Head of Development, tells all:

What is graphiPLAZA?

Launched in 2020, graphiPLAZA is a bespoke-built worldwide knowledge-sharing platform.

Designed to connect Canon Production Printing experts, partners, and customers, it’s the number one resource for the industry – empowering users to streamline operations, enhance efficiencies, and consolidate resources in one centralised space.

This dynamic platform enables its thriving community of over 2,500 industry professionals across the globe to connect and collaborate, exchange best practices, access software updates, and download relevant resources – all while staying ahead of the curve by uncovering the latest market trends.

The Evolution of graphiPLAZA

2019

The graphiPLAZA journey began.

Our Managing Director, Rob, and Technical Director flew out to the Netherlands to meet the Canon Production Printing team and pitch for the opportunity, up against industry-leading agencies from across Europe.

We were incredibly proud to win the contract: a pioneering project that has since allowed us to innovate on a global scale.  

2020

Reech’s technical specialists worked alongside the Canon Production Printing team to design and develop the graphiPLAZA platform – including integrating APIs to allow members to find and download collateral, access media, and centralise Canon’s expansive library of user and technical documentation.

We conducted extensive user testing and implemented custom analytics to track journeys and uptake, creating an easy-to-navigate destination for Canon customers to search, share and communicate.

The result? A staggering 79% increase in website users year-on-year, driven by the launch of key features like forums, software updates, and the ability for partners to order internal sales materials directly through the site.

2023

As an industry built upon creativity, ambition and innovation, we were all committed to continuous improvement. We harnessed feedback to push the platform’s innovation even further, sparking a natural evolution of the site.

So, our dedicated team went to the Netherlands to present graphiPLAZA 2.0…

2024

…which was officially released in November 2024.

With a deeper understanding of our users’ needs, we were able to enhance the back-end performance and expand the resources available to provide a faster, more personalised, and intuitive version.

Key improvements include:

• A more customised user experience, enabling users to favourite resources, subscribe to communities, and tailor personal profiles

• Integration with Canon Production Printing’s broader network, allowing seamless access to real-time information and updates

• A future-proof design that allows for continuous growth, with new resources being added regularly.

What Our Clients Say…

Ivo Dusch, Global Business Development Manager at Canon Production Printing and Project Lead of graphiPLAZA:

“With the launch of graphiPLAZA 2.0, we can serve our global community even better. It was a great project and the collaboration with the Reech team was very good – they did an amazing job in overdelivering our expectations, and during our regular meetings, we pushed each other to new boundaries.”

Mathieu Peeters, Senior Director Strategic Marketing and Application Support at Canon Production Printing:

“I still remember Reech’s pitch, presenting their proposal of our future collaboration. The proposal exceeded our expectations – Reech fully understood our vision to create a one-stop communication platform for Canon Production Printing experts.

“Reech managed to release graphiPLAZA 1.0 within a one-year timeframe. Our service contract includes maintenance and room for change requests, enabling us to continuously improve the platform based on customer requests. And now I am extremely proud to have graphiPLAZA 2.0 live: including a better user experience, increased performance, advanced searchability, improved e-ordering of marketing assets and an innovative way to provide the right information to the right target audience.

“The collaboration and cooperation between the teams at Reech and Canon Production Printing have allowed us to work as colleagues. Reech really understands our vision and high-level requirement and is able to implement this in the best possible future-proof way. Including APIs to our User Management Database, Document Access Management System, Media Profile Database, and the back-office systems of our eOrder Fulfilment Partner. Simply lovely”.

Do you have a bold, pioneering project on the horizon? Ready to partner with a team that can transform your ideas into impactful realities? Let’s make it happen.