Driving Longmynd Travel Forward

When you’ve been on the road for over 50 years like Longmynd Travel, you know a thing or two about getting people from A to B – with style, reliability, and decades of family-run expertise. Based in Lea Cross, just a few miles from our Reech HQ, Longmynd Travel has built a long-standing and respected reputation for delivering coach travel across the UK.

But its external messaging lacked the history and heritage they pride themselves on, the family values that are intertwined within the brand, and the state-of-the-art facilities and services they offer. That’s where we came in…

On the Road to Recognition

Since 1973, Longmynd Travel has offered a diverse and well-maintained fleet of vehicles – from minibuses and midi coaches to standard and executive options. With three generations of the family involved, they boast a strong connection to the local community, a friendly and experienced team, and decades of loyal customers.

But the website and accompanying visuals didn’t tell that story.

So they wanted a fresh and professional look that would reflect who they really are: reliable, forward-thinking, and people-focused.

Meet the People Behind the Wheel

First things first, we kickstarted the project with a full content and media revamp. Our in-house media team hit the road with Longmynd Travel, filming on location at their HQ in Lea Cross, around Shrewsbury town centre, and against the stunning backdrop of Cardingmill Valley.

The aim was simple: to bring their story to life by capturing the real people, the real smiles, and the real experiences behind the brand.

To top it off, we also used drone footage to showcase their impressive fleet from the skies. And we focused on Longmynd’s sleek corporate hospitality coaches too, including the official team coach for Shrewsbury Town Football Club (STFC) that sees them at the very heart of the local community.

All Aboard the Website Refresh

Next came the website – a total refresh, crafted by our team of specialists. We focused on a variety of services, including:

• Website design and development | creating a fast and functional site that’s mobile-friendly too
• Content creation | drafting clear and confident content detailing the journey to date, written in Longmynd’s TOV
• SEO | because what’s a great site if no one sees it?
• Media integration | the new photography and brand video took pride of place.

The new site now actually reflects who Longmynd Travel is. It showcases its corporate fleet, promotes customer satisfaction and loyalty through glowing reviews, elevates recruitment with a stronger focus on attracting top talent, and highlights its local partnerships reinforcing their stellar reputation and reliability.

In The Driver’s Seat

The result? Longmynd Travel now boasts a brand that rolls as smoothly online as its coaches do on the road. And it is proud to point people to its website because it finally tells the right story. The Longmynd Travel story.

Eager to embrace transformative evolution, the team at Longmynd Travel were all-in from the start – always super collaborative, excited by our ideas, and genuinely thrilled with the results.

At Reech, we don’t just design websites or shoot videos. We build brand experiences that feel authentic, professional, and future-ready, and that totally align with your values and ongoing mission. Whether you’re a family-run business with decades of history or a startup ready to make your mark, we can help you look the part. Get in touch!